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Observing Malaysian Social Media

Posts Tagged ‘GERAKAN

Recent Trends in Political Party Interest on Facebook in Malaysia (Aug 2016)

1. Introduction

This document provides a measurement of the political party interests of Facebook users in Malaysia. This is based on public information collected from Facebook.

Some important notes to remember when interpreting Facebook figures:

  1. Total population refers to Facebook users aged 13 years and above.
  2. Potential voters refer to Facebook users aged 21 years and above.
  3. Youth refers to Facebook users aged 13 – 20 years.
  4. Gender breakdown figures do not add up to the total. This may be due to Facebook users not sharing their gender, and also due to rounding errors by Facebook when dealing with specific age groups. State breakdown figures also do not add up to the total, due to the same rounding errors.
  5. Figures provided by Facebook are estimates. Some inaccuracies are to be expected.
  6. Facebook users residing in Malaysia are not necessarily Malaysian citizens.
  7. Interest in a topic is equal to the number of users expressing interest in a topic.
    1. To measure interest we used a combination of Facebook Interests (a collection of interests, activities, groups, pages, status updates and job history identified by a common term determined by Facebook e.g. ‘United Malays National Organization’) and specific Group and Page names (e.g. Friends of BN).
    2. These are used to collect the number of users interested in a given party/coalition/politician/group. For example, a user mentioning a party name in a status update; sharing a news link related to the party or sharing content from a party-affiliated page would count towards the total interest in that party
    3. Interest in a political party does not indicate support for the party, only awareness
    4. It is assumed that interest in PAS includes interest in AMANAH as PAS leaders migrated to AMANAH
  8. Audience refers to the population of users that express interest in a topic.
  9. Based on our research to date, Pages that are of type ‘politician’ are not always included under related Facebook Topics. For example, not all ‘Tony Pua’ (MP, PJ Utara, DAP) Page likes are included under interest in ‘DAP’. However because Facebook does not make Topic details available we cannot easily determine which politicians, if any, were included.
  10. Statistics on the Opposition primarily refer to component parties of the former Pakatan Rakyat – PKR, PAS and DAP. Interest in PSM is included in total statistics for the Opposition, but is not listed separately due to its small audience.

 

2. Interest in Political Parties on Facebook

The following graph shows the partisanship of interest in political parties by Facebook users in Malaysia aged 21 years and above. Interest in PAS is assumed to include interest in AMANAH because Facebook has not made separate AMANAH figures available yet.

FBPartisanship_Aug15_Aug16

Out of 8.4 million users in Malaysia (aged 21 years and above) that are interested in BN or Opposition parties:

  • 54% are male and 46% are female
  • 3 million are interested in Opposition parties
  • 8 million are interested in BN parties
  • 76% (400 thousand) are exclusively interested in Opposition parties
  • 52% (2.9 million) are interested in a mix of Opposition and BN parties
  • 71% (5.1 million) are exclusively interested in BN parties

As of August 2016 the level of exclusive interest in 60.71% for BN and 4.76% for the Opposition. This is a record high for BN and a record low for the Opposition since we began tracking these statistics in December 2012.

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Written by politweet

September 1, 2016 at 9:44 am

Top Social Media Content From #PRKTelukIntan, Polling Day

During the recent by-election in P76.Teluk Intan we have been collecting data from both Facebook and Twitter. Keywords based on the campaign and name of the candidates Dyana Sofya (PR/DAP) and Mah Siew Keong (BN/GERAKAN) were used.

Mah Siew Keong won the seat with a majority of 238 votes.

The following social media statistics and most-shared posts/tweets are based on what was posted on May 31st 2014 (polling day). Please note that for Facebook we are limited to only public posts, and only a daily sample of what was shared. For Twitter we work with a live stream of data, so there is no sampling issue there.

This post covers both Facebook and Twitter content.

Please read our other #PRKTelukIntan posts for more information:

Top Twitter Content From #PRKTelukIntan, Final Campaign Day

Top Facebook Media and Stats From #PRKTelukIntan, Week 2

Top Twitter Content About Mah Siew Keong, #PRKTelukIntan

Top Twitter Content About Dyana Sofya, #PRKTelukIntan

Top Facebook Media and Stats from #PRKTelukIntan, Week 1

Teluk Intan Social Media Stats


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Top Twitter Content From #PRKTelukIntan, Final Campaign Day

The following is a list of the most shared photos and tweets on Twitter mentioning Dyana Sofya (the DAP candidate) and Mah Siew Keong (the GERAKAN candidate) for the by-election in Teluk Intan. Content was taken from the final day of campaigning on May 30th. Polling day is today on May 31st.

These images should give an idea of what messages and events were popular with users on Twitter. We did not include event announcements (banner images) in this sample.

Media ranking was done by the number of users sharing the URL of the photo, not the number of retweets received. Mention ranking was done by the number of users sharing the retweeted text of the original tweet. This is due to users’ common practice of manually retweeting tweets by a ‘copy and paste’ method.

Dyana Sofya held a ceramah in Teluk Intan on the night of the last day. We estimated 14,000 – 22,000 people attended the event.
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Top Facebook Media and Stats From #PRKTelukIntan, Week 2

During the current by-election in P76.Teluk Intan we have been collecting data from both Facebook and Twitter. Keywords based on the campaign and name of the candidates Dyana Sofya (PR/DAP) and Mah Siew Keong (BN/GERAKAN) were used.

The following Facebook statistics and most-shared posts are based on the second week of the campaign, May 27th – May 30th (morning). Please note that we are limited to only public posts, and only a daily sample of what was shared.

From our previous analysis (read here) it is clear that social media usage will not have a big impact on the by-election results. Popularity on Facebook or Twitter are not going to be an indication of which party wins.

However it is an indication of what campaign messages received the most traction with users online, and this analysis can help future campaigners on a national level.

Please read our Teluk Intan GE13 Analysis for an idea of PR and BN’s odds in this by-election.
Read the rest of this entry »

Top Twitter Content About Mah Siew Keong, #PRKTelukIntan

The following is a list of the most shared photos and tweets on Twitter mentioning Mah Siew Keong, the GERAKAN candidate for the by-election in Teluk Intan. Polling day is tomorrow on May 31st.

These images should give an idea of what messages and events were popular with users on Twitter. We did not include event announcements (banner images) in this sample.

Media ranking was done by the number of users sharing the URL of the photo, not the number of retweets received. Mention ranking was done by the number of users sharing the retweeted text of the original tweet. This is due to users’ common practice of manually retweeting tweets by a ‘copy and paste’ method.

We have divided the content into 2 periods:

  • Week 1 (May 19th – May 25th)
  • Week 2 (May 26th – early morning on May 30th)

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Top Twitter Content About Dyana Sofya, #PRKTelukIntan

The following is a list of the most shared photos and tweets on Twitter mentioning Dyana Sofya, the DAP candidate for the by-election in Teluk Intan. Polling day is tomorrow on May 31st.

These images should give an idea of what messages and events were popular with users on Twitter. We did not include event announcements (banner images) in this sample.

Media ranking was done by the number of users sharing the URL of the photo, not the number of retweets received. Mention ranking was done by the number of users sharing the retweeted text of the original tweet. This is due to users’ common practice of manually retweeting tweets by a ‘copy and paste’ method.

We have divided the content into 2 periods:

  • Week 1 (May 19th – May 25th)
  • Week 2 (May 26th – early morning on May 30th)

Read the rest of this entry »

Top Facebook Media and Stats from #PRKTelukIntan, Week 1

During the current by-election in P76.Teluk Intan we have been collecting data from both Facebook and Twitter. Keywords based on the campaign and name of the candidates Dyana Sofya (PR/DAP) and Mah Siew Keong (BN/GERAKAN) were used.

The following Facebook statistics and most-shared posts are based on the first week of the campaign, May 19th – May 26th. Please note that we are limited to only public posts, and only a daily sample of what was shared.

From our previous analysis (read here) it is clear that social media usage will not have a big impact on the by-election results. Popularity on Facebook or Twitter are not going to be an indication of which party wins.

However it is an indication of what campaign messages received the most traction with users online, and this analysis can help future campaigners on a national level.

Please read our Teluk Intan GE13 Analysis for an idea of PR and BN’s odds in this by-election.
Read the rest of this entry »